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Starbucks to Sell New Coffee Roast

Starbucks to Sell New Coffee Roast



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Starbucks Coffee Co. said Tuesday it will introduce its first light-roast coffee products early next year.

The new “Blonde” roast, to debut at U.S. Starbucks locations on Jan. 10, aims to attract the estimated 40 percent of American coffee drinkers who say they prefer a lighter roast flavor, according to the company’s research.

“We feel like that’s been an underserved customer group,” said Rossann Williams, Starbucks senior vice president for the sunbelt region, who unveiled the new product in Los Angeles, at one of five press conferences held at Starbucks locations across the country Tuesday.

Additionally, an estimated 70 percent of consumers who buy packaged coffee in grocery stores purchase a light to medium roast, Williams said.

For more than 40 years, Starbucks has positioned its dark-roast, bolder flavored coffees as a premium alternative to lighter brews.

The introduction of Starbucks Blonde will level the chain’s playing field with such competitors as McDonald’s and Dunkin’ Donuts, which offer coffees and specialty drinks that favor lighter roasts.

“This is a significant opportunity for Starbucks to gain a greater share of the brewed coffee market — both in our stores and down the coffee aisle,” Cliff Burrows, Starbucks president of the Americas, said in a statement.

Starbucks Blonde will be brewed at the chain’s locations. It will also be sold as a whole bean and ground coffee offering in grocery stores, as well as a version of VIA Ready Brew instant coffee and a single-serve K-Cup.

The company will unveil new packaging for all its coffees in grocery stores in January. The designs will categorize flavors as blonde, medium, and dark, based on roast.

“Not only does Starbucks Blonde Roast provide Starbucks with an opportunity to reach a new category of coffee drinkers within the $5.6 billion U.S. packaged coffee category, but by organizing our coffees by Blonde, Medium, and Dark, it makes it easier for our customers to find the taste that appeals to them,” Jeff Hansberry, president of channel development for Starbucks, said in a statement.


Starbucks' New Siren's Blend Is Their First Coffee Release In Nearly 2 Years

It was inspired by trailblazing women in the industry!

It's been nearly two years since Starbucks debuted a new "core-line" coffee blend&mdashwe last had the Blonde Espresso launch in January 2018. So thank goodness it's time they changed that. On Tuesday, the brand announced the arrival of its new Siren's Blend, a medium roast that was both created and inspired by trailblazing women of the industry.

Starting today, Starbucks will offer a new, medium-roast coffee blend dedicated to honoring and supporting women in the coffee industry, and a portion of the proceeds will "go to support women and girls in coffee origin communities," the company wrote in a statement.

According to our pals over at Sbux, the medium roast hit stores September 24. And leading up to National Coffee Day (AKA September 29) for every cup of Siren's Blend coffee bought across the U.S., 15 cents will be donated to International Women's Coffee Alliance and Days for Girls. Whole bean bags of the roast will be available year round.

"Siren&rsquos Blend is a bright medium roast that shines across every brewing method, hot and iced," a rep for the company continued. "The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women&rsquos leadership and ethical, sustainable farming practices."

The blend and name were reportedly inspired by a previous coffee, the Siren's Note, which was created by one of Starbucks' first female recipe developers, Mary Williams, in '98.


Starbucks' New Siren's Blend Is Their First Coffee Release In Nearly 2 Years

It was inspired by trailblazing women in the industry!

It's been nearly two years since Starbucks debuted a new "core-line" coffee blend&mdashwe last had the Blonde Espresso launch in January 2018. So thank goodness it's time they changed that. On Tuesday, the brand announced the arrival of its new Siren's Blend, a medium roast that was both created and inspired by trailblazing women of the industry.

Starting today, Starbucks will offer a new, medium-roast coffee blend dedicated to honoring and supporting women in the coffee industry, and a portion of the proceeds will "go to support women and girls in coffee origin communities," the company wrote in a statement.

According to our pals over at Sbux, the medium roast hit stores September 24. And leading up to National Coffee Day (AKA September 29) for every cup of Siren's Blend coffee bought across the U.S., 15 cents will be donated to International Women's Coffee Alliance and Days for Girls. Whole bean bags of the roast will be available year round.

"Siren&rsquos Blend is a bright medium roast that shines across every brewing method, hot and iced," a rep for the company continued. "The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women&rsquos leadership and ethical, sustainable farming practices."

The blend and name were reportedly inspired by a previous coffee, the Siren's Note, which was created by one of Starbucks' first female recipe developers, Mary Williams, in '98.


Starbucks' New Siren's Blend Is Their First Coffee Release In Nearly 2 Years

It was inspired by trailblazing women in the industry!

It's been nearly two years since Starbucks debuted a new "core-line" coffee blend&mdashwe last had the Blonde Espresso launch in January 2018. So thank goodness it's time they changed that. On Tuesday, the brand announced the arrival of its new Siren's Blend, a medium roast that was both created and inspired by trailblazing women of the industry.

Starting today, Starbucks will offer a new, medium-roast coffee blend dedicated to honoring and supporting women in the coffee industry, and a portion of the proceeds will "go to support women and girls in coffee origin communities," the company wrote in a statement.

According to our pals over at Sbux, the medium roast hit stores September 24. And leading up to National Coffee Day (AKA September 29) for every cup of Siren's Blend coffee bought across the U.S., 15 cents will be donated to International Women's Coffee Alliance and Days for Girls. Whole bean bags of the roast will be available year round.

"Siren&rsquos Blend is a bright medium roast that shines across every brewing method, hot and iced," a rep for the company continued. "The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women&rsquos leadership and ethical, sustainable farming practices."

The blend and name were reportedly inspired by a previous coffee, the Siren's Note, which was created by one of Starbucks' first female recipe developers, Mary Williams, in '98.


Starbucks' New Siren's Blend Is Their First Coffee Release In Nearly 2 Years

It was inspired by trailblazing women in the industry!

It's been nearly two years since Starbucks debuted a new "core-line" coffee blend&mdashwe last had the Blonde Espresso launch in January 2018. So thank goodness it's time they changed that. On Tuesday, the brand announced the arrival of its new Siren's Blend, a medium roast that was both created and inspired by trailblazing women of the industry.

Starting today, Starbucks will offer a new, medium-roast coffee blend dedicated to honoring and supporting women in the coffee industry, and a portion of the proceeds will "go to support women and girls in coffee origin communities," the company wrote in a statement.

According to our pals over at Sbux, the medium roast hit stores September 24. And leading up to National Coffee Day (AKA September 29) for every cup of Siren's Blend coffee bought across the U.S., 15 cents will be donated to International Women's Coffee Alliance and Days for Girls. Whole bean bags of the roast will be available year round.

"Siren&rsquos Blend is a bright medium roast that shines across every brewing method, hot and iced," a rep for the company continued. "The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women&rsquos leadership and ethical, sustainable farming practices."

The blend and name were reportedly inspired by a previous coffee, the Siren's Note, which was created by one of Starbucks' first female recipe developers, Mary Williams, in '98.


Starbucks' New Siren's Blend Is Their First Coffee Release In Nearly 2 Years

It was inspired by trailblazing women in the industry!

It's been nearly two years since Starbucks debuted a new "core-line" coffee blend&mdashwe last had the Blonde Espresso launch in January 2018. So thank goodness it's time they changed that. On Tuesday, the brand announced the arrival of its new Siren's Blend, a medium roast that was both created and inspired by trailblazing women of the industry.

Starting today, Starbucks will offer a new, medium-roast coffee blend dedicated to honoring and supporting women in the coffee industry, and a portion of the proceeds will "go to support women and girls in coffee origin communities," the company wrote in a statement.

According to our pals over at Sbux, the medium roast hit stores September 24. And leading up to National Coffee Day (AKA September 29) for every cup of Siren's Blend coffee bought across the U.S., 15 cents will be donated to International Women's Coffee Alliance and Days for Girls. Whole bean bags of the roast will be available year round.

"Siren&rsquos Blend is a bright medium roast that shines across every brewing method, hot and iced," a rep for the company continued. "The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women&rsquos leadership and ethical, sustainable farming practices."

The blend and name were reportedly inspired by a previous coffee, the Siren's Note, which was created by one of Starbucks' first female recipe developers, Mary Williams, in '98.


Starbucks' New Siren's Blend Is Their First Coffee Release In Nearly 2 Years

It was inspired by trailblazing women in the industry!

It's been nearly two years since Starbucks debuted a new "core-line" coffee blend&mdashwe last had the Blonde Espresso launch in January 2018. So thank goodness it's time they changed that. On Tuesday, the brand announced the arrival of its new Siren's Blend, a medium roast that was both created and inspired by trailblazing women of the industry.

Starting today, Starbucks will offer a new, medium-roast coffee blend dedicated to honoring and supporting women in the coffee industry, and a portion of the proceeds will "go to support women and girls in coffee origin communities," the company wrote in a statement.

According to our pals over at Sbux, the medium roast hit stores September 24. And leading up to National Coffee Day (AKA September 29) for every cup of Siren's Blend coffee bought across the U.S., 15 cents will be donated to International Women's Coffee Alliance and Days for Girls. Whole bean bags of the roast will be available year round.

"Siren&rsquos Blend is a bright medium roast that shines across every brewing method, hot and iced," a rep for the company continued. "The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women&rsquos leadership and ethical, sustainable farming practices."

The blend and name were reportedly inspired by a previous coffee, the Siren's Note, which was created by one of Starbucks' first female recipe developers, Mary Williams, in '98.


Starbucks' New Siren's Blend Is Their First Coffee Release In Nearly 2 Years

It was inspired by trailblazing women in the industry!

It's been nearly two years since Starbucks debuted a new "core-line" coffee blend&mdashwe last had the Blonde Espresso launch in January 2018. So thank goodness it's time they changed that. On Tuesday, the brand announced the arrival of its new Siren's Blend, a medium roast that was both created and inspired by trailblazing women of the industry.

Starting today, Starbucks will offer a new, medium-roast coffee blend dedicated to honoring and supporting women in the coffee industry, and a portion of the proceeds will "go to support women and girls in coffee origin communities," the company wrote in a statement.

According to our pals over at Sbux, the medium roast hit stores September 24. And leading up to National Coffee Day (AKA September 29) for every cup of Siren's Blend coffee bought across the U.S., 15 cents will be donated to International Women's Coffee Alliance and Days for Girls. Whole bean bags of the roast will be available year round.

"Siren&rsquos Blend is a bright medium roast that shines across every brewing method, hot and iced," a rep for the company continued. "The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women&rsquos leadership and ethical, sustainable farming practices."

The blend and name were reportedly inspired by a previous coffee, the Siren's Note, which was created by one of Starbucks' first female recipe developers, Mary Williams, in '98.


Starbucks' New Siren's Blend Is Their First Coffee Release In Nearly 2 Years

It was inspired by trailblazing women in the industry!

It's been nearly two years since Starbucks debuted a new "core-line" coffee blend&mdashwe last had the Blonde Espresso launch in January 2018. So thank goodness it's time they changed that. On Tuesday, the brand announced the arrival of its new Siren's Blend, a medium roast that was both created and inspired by trailblazing women of the industry.

Starting today, Starbucks will offer a new, medium-roast coffee blend dedicated to honoring and supporting women in the coffee industry, and a portion of the proceeds will "go to support women and girls in coffee origin communities," the company wrote in a statement.

According to our pals over at Sbux, the medium roast hit stores September 24. And leading up to National Coffee Day (AKA September 29) for every cup of Siren's Blend coffee bought across the U.S., 15 cents will be donated to International Women's Coffee Alliance and Days for Girls. Whole bean bags of the roast will be available year round.

"Siren&rsquos Blend is a bright medium roast that shines across every brewing method, hot and iced," a rep for the company continued. "The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women&rsquos leadership and ethical, sustainable farming practices."

The blend and name were reportedly inspired by a previous coffee, the Siren's Note, which was created by one of Starbucks' first female recipe developers, Mary Williams, in '98.


Starbucks' New Siren's Blend Is Their First Coffee Release In Nearly 2 Years

It was inspired by trailblazing women in the industry!

It's been nearly two years since Starbucks debuted a new "core-line" coffee blend&mdashwe last had the Blonde Espresso launch in January 2018. So thank goodness it's time they changed that. On Tuesday, the brand announced the arrival of its new Siren's Blend, a medium roast that was both created and inspired by trailblazing women of the industry.

Starting today, Starbucks will offer a new, medium-roast coffee blend dedicated to honoring and supporting women in the coffee industry, and a portion of the proceeds will "go to support women and girls in coffee origin communities," the company wrote in a statement.

According to our pals over at Sbux, the medium roast hit stores September 24. And leading up to National Coffee Day (AKA September 29) for every cup of Siren's Blend coffee bought across the U.S., 15 cents will be donated to International Women's Coffee Alliance and Days for Girls. Whole bean bags of the roast will be available year round.

"Siren&rsquos Blend is a bright medium roast that shines across every brewing method, hot and iced," a rep for the company continued. "The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women&rsquos leadership and ethical, sustainable farming practices."

The blend and name were reportedly inspired by a previous coffee, the Siren's Note, which was created by one of Starbucks' first female recipe developers, Mary Williams, in '98.


Starbucks' New Siren's Blend Is Their First Coffee Release In Nearly 2 Years

It was inspired by trailblazing women in the industry!

It's been nearly two years since Starbucks debuted a new "core-line" coffee blend&mdashwe last had the Blonde Espresso launch in January 2018. So thank goodness it's time they changed that. On Tuesday, the brand announced the arrival of its new Siren's Blend, a medium roast that was both created and inspired by trailblazing women of the industry.

Starting today, Starbucks will offer a new, medium-roast coffee blend dedicated to honoring and supporting women in the coffee industry, and a portion of the proceeds will "go to support women and girls in coffee origin communities," the company wrote in a statement.

According to our pals over at Sbux, the medium roast hit stores September 24. And leading up to National Coffee Day (AKA September 29) for every cup of Siren's Blend coffee bought across the U.S., 15 cents will be donated to International Women's Coffee Alliance and Days for Girls. Whole bean bags of the roast will be available year round.

"Siren&rsquos Blend is a bright medium roast that shines across every brewing method, hot and iced," a rep for the company continued. "The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women&rsquos leadership and ethical, sustainable farming practices."

The blend and name were reportedly inspired by a previous coffee, the Siren's Note, which was created by one of Starbucks' first female recipe developers, Mary Williams, in '98.


Watch the video: Get the Starbucks Reserve Coffees Available Only to Our Subscribers (August 2022).